Neena is a locally-owned specialty shop offering active women an extensive selection of stylish, comfortable and functional apparel and accessories. Our lines feature clothing that is ideal for yoga, pilates, dancing, travel or just active living!

While we love incorporating current trends and featuring seasonal items or colors, our goal is to help women build a seasonless wardrobe with layers of high-quality, versatile pieces in classic styles that will last a long, long time.

Every item carried at Neena is hand-selected by the owner, Deneen Carmichael, who works full-time at the store. Deneen wanted to create a unique shopping experience - from the location to the decor to the merchandise and the staff - that celebrates the vibrant energy of Madison-area women. The result is a casual and stylish boutique with helpful and knowledgeable staff who delight in creating a comfortable and enjoyable experience for each customer.